While Beloli was not gay, his music partner Morali was (Morali died of complications from AIDS in November 1991), and Beloli became a strong ally, seeing the injustice early on, although that was not his initial motivation.

“We were keen of doing something for [gay liberation and the political side of it], because Jacques was gay, and I was feeling that an injustice was done to the gay community. And I did not like that American mentality of bigotry and hypocrisy. And I didn’t see why these people would be treated like this. Like black people, as well – I did not like the way they were treated,” Beloli told Red Bull Music Academy in a 2004 interview. “So I was not doing this, really, as a businessman trying to make a fortune, and it happens anyway, after. But I always say what comes from the heart goes to the heart. I really did it as a provocative, subversive way of telling you, ‘This is the way it is.’”